You’ve got to hand it to sporting goods churner outer-er Nike, not only has it mastered the art of charging loads of money for products that it pays children pennies to produce for it, but it also has its finger on the pulse of popular culture.
By cashing in on high-profile endorsements with some of the biggest sportstars in the world, it has managed to stay ahead of rivals like Slazenger, Asda and Dunlop Green Flash.
Iconic campaigns include Well Wicked Whitbreads, Nike Goodhews and Air Fornbies after sporting legends ice skater Fatima Whitbread, snooker player Duncan Goodhew and boxer George Fornby.
And now, in a desperate bid to maintain its grasp of the yoof market, Nike has announced a multi-million dollar endorsement deal with Wivenhoe’s infamous shitting dog.
The three-year old Labrador, which has captured the nation’s heart with its unerring ability to shit pretty much everywhere, was unveiled in Nike’s latest Just Do It shit advert campaign.
Speaking to BBC 1’s Tomorrow’s World, Nike CEO Phil Knight said: “You spods will pay anything up to £180 for a pair of trainers that have been made in Indonesia for about 40p, just because they’ve got a stupid swoosh thing on them. And we like to think that Wivenhoe’s shitting dog is somehow representative of how we squeeze out our products and what we think of the suckers wot buy them”
Just poo it.